The landscape of Bol.com is changing faster than ever. Since January 1, 2026, new terms and conditions have been in effect, and we're seeing a clear trend: the gates for international sellers are wider open than ever before. For Dutch and Belgian entrepreneurs, this brings new challenges, but also enormous opportunities.
The Rise of International Competition
In recent years, Bol.com has gradually lowered the barriers for sellers from outside the Benelux. In 2026, we see that major players from outside the EU have also found their way to the platform. While Bol.com sets strict quality requirements, price competition has intensified.
How do you stay relevant as a local entrepreneur in this environment? The answer lies in three core values: service, speed, and sustainability.
1. Local Service as a Differentiator
International sellers often struggle to provide seamless, Dutch-language customer service and quick handling of inquiries. By optimizing your customer service and communicating proactively, you build a relationship of trust that a foreign price competitor cannot match.
2. Speed Through Automation
In 2026, consumers expect not only a good product but also flawless delivery. International package flows are often in transit longer or more sensitive to delays. As a local seller, you have the advantage of short lines.
To truly leverage this advantage, automation is essential. Every minute you save when processing an order is a minute gained in delivery time. With tools like BolSync, you ensure that:
- Orders appear directly in your Shopify environment.
- Shipping confirmations and track & trace codes are shared immediately.
- Your inventory is synchronized across all channels, so you never have to say 'no'.
3. Sustainability and the 'Goede Keuze' Label
Bol.com has tightened the criteria for the 'Goede Keuze' (Good Choice) label in 2026. Consumers are increasingly making conscious choices for sustainable options. By focusing on eco-friendly packaging, local sourcing, and obtaining relevant certifications, you can position yourself in a segment where international price-fighters often lag behind.
The Impact of the New Terms
The updated terms and conditions as of January 1, 2026, place more emphasis on the seller's responsibility for product information and compliance. This means your administration must be in order. Manually keeping track of invoice requests or product data in this new reality is not only time-consuming but also risky for your seller rating.
Conclusion: Growing in 2026
The arrival of international partners on Bol.com is not a threat, but a signal that the platform is maturing. By using smart automation, you maintain focus on what really matters: your customers and your product.
Are you ready to make 2026 your year of growth? Start by automating the side issues so you have your hands free for strategy.
Direct Steps for 2026:
- Check your compliance with the new Bol terms.
- Optimize your logistics for maximum speed.
- Automate your order flow to prevent errors.
- Focus on content and service that appeals to the local customer.
Ready for 2026?
Try BolSync free for 30 days and discover how to stay ahead of the competition.
