If you sell on Bol.com, you know that your seller rating is your most important asset. It determines not only whether you win the Buy Box (the buy button) but also how high you appear in search results. A low score can directly halve your revenue. In this article, we look at how you can structurally improve your rating with automation.
Why Your Seller Rating is So Important
Bol.com strives for the best customer experience. That's why they reward sellers who perform consistently well. The main pillars are:
- Delivery Reliability: Do you keep your promises?
- Cancellations: How often do you have to cancel an order (usually due to stockouts)?
- Response Time: How quickly do you answer customer questions?
Automation plays a crucial role in each of these points.
The Impact of Automation on Your Score
1. Prevent Cancellations with Real-Time Inventory Sync
The most common reason for a poor score is having to cancel an order because the product is no longer in stock. If you also sell through Shopify or other channels, manual tracking is an impossible task.
With a tool like BolSync, your inventory is synchronized in real-time. Do you sell something on Shopify? Then the inventory on Bol.com is immediately reduced. This eliminates virtually all cancellations due to stock shortages.
2. Improve Your Delivery Reliability
Bol.com expects you to confirm and ship orders on time. Manually typing track & trace codes is not only slow but also error-prone.
By automating your shipping process, shipping confirmations are sent directly to Bol.com as soon as you create the label in Shopify. The customer is immediately informed, and Bol.com sees that you have everything under control.
3. Faster Handling of Customer Questions
Many customer questions are about the status of their order or about invoices. When your orders are automatically in Shopify, you have all the information directly at hand. Even better: by automating invoicing, customers don't even have to ask for this, which benefits your response time (and workload).
Quick Wins for Your Rating
- Sync your inventory in real-time to prevent overselling.
- Automate your shipping confirmations for 100% accuracy.
- Ensure invoices are automatically sent or uploaded.
- Keep your processing times realistic in your settings.
The Flywheel Effect of a Good Score
The beauty of a high seller rating is the flywheel effect. A better score leads to more sales through the Buy Box. More sales (if handled well) lead to more positive reviews and an even better score.
Automation is the foundation that keeps this flywheel turning without costing you extra time. While you sleep, automation ensures your inventory is correct and your shipments are confirmed.
Conclusion
Your Bol.com seller rating is too important to leave to chance (or manual work). By automating the critical processes of inventory management and order fulfillment, you build a reliable business that is rewarded by Bol.com with higher rankings and more revenue.
"Since we automated our inventory and shipments, our delivery reliability has risen to 99%. We saw this reflected directly in our position in the Buy Box."
Are you ready to take your Bol.com business to the next level? Start today by automating the processes that affect your score.
Ready to Automate?
Try BolSync free for 30 days and discover how much time you can save.
