More and more Dutch e-commerce entrepreneurs are discovering the powerful combination of Shopify and Bol.com. But why is this duo so effective? And how do you get the most out of both platforms?
Why Shopify?
Shopify is the world's most widely used e-commerce platform, and for good reason. For Dutch sellers, it offers:
- Ease of use: No technical knowledge needed to get started
- Reliability: 99.99% uptime, your store is always accessible
- Scalability: From startup to enterprise, Shopify grows with you
- App ecosystem: Thousands of apps for every conceivable function
- Dutch payments: iDEAL, Bancontact, and more
Why Bol.com?
Bol.com is the undisputed market leader in Dutch e-commerce. The benefits:
- Reach: Millions of active buyers, direct access to your target audience
- Trust: Consumers know and trust Bol.com
- Logistics: Option for fulfillment via Bol.com logistics
- Marketing: Built-in visibility through Bol.com search results
Why Use Both?
The power lies in the combination. By using both platforms, you benefit from:
Risk Diversification
Depending on one platform is risky. A change in Bol.com's algorithm or commission structure can hit your business hard. With multiple channels, you spread this risk.
Different Customer Groups
Some customers only buy on Bol.com, others prefer webshops. By serving both, you don't miss any customer.
Higher Total Revenue
More channels = more exposure = more sales. It's that simple.
Better Margins Through Your Own Shop
On Bol.com, you pay commission (5-17%). Through your own Shopify shop, you don't. Customers you know can be directed to your own shop for better margins.
The Ideal Setup
- Shopify as central hub for inventory, orders, and customer data
- Bol.com as additional sales channel for reach
- BolSync to automatically connect both
Shopify as Central Hub
The key to successful multichannel selling is one central system. For most sellers, that's Shopify, for these reasons:
Inventory Management
Manage all your inventory in one place. Changes are automatically sent to Bol.com.
Order Overview
All orders - from your webshop and Bol.com - in one dashboard. No more switching between systems.
Reporting and Analysis
Shopify offers comprehensive reports. With all orders in one place, you get better insight into your total business.
Fulfillment Integrations
Connect your favorite shipping platform to Shopify and process all orders - regardless of origin - the same way.
Practical: Getting Started
Ready to start with this combination? Here's how to approach it:
- Start with Shopify: Set up your webshop as the central hub
- Add your products: Ensure complete product information
- Create a Bol.com account: Register as a seller
- Install BolSync: Connect your accounts
- Map your products: Link Shopify products to Bol.com offers
- Go live: Start selling on both channels
"By using Shopify as the foundation and connecting Bol.com as an extra channel, we doubled our revenue without hiring additional staff."
Ready for the Combination?
Connect Shopify and Bol.com and get the most out of both platforms.
